Avène is a skin care brand from France, founded in 1990, its products are made of natural Avène active spring water, known as the ‘sensitive skin care expert’. As a pioneer in skin care for sensitive skin in China, Avène has always paid special attention to sensitive skin consumers. Through the Avène membership service system, it helps consumers choose safer and professional products.

Avène officially entered the Chinese market in 2003, and started a digital trial of store management around 2009. Avène built a retail store management system to solve the management requirements of various retail formats such as department store counters, Watsons, and pharmacies, and it also needs to be connected with brand CRM system to supports real-time data exchange. The system needs to be easy to operate, support rapid training, and provide store-based 365-day service to ensure the accuracy of retail business data collection and the sustainability of after-sales service.

Pekon began serving Avène in 2009, deployed new retail digital management solutions, and provided continuous optimization and technical support to collect offline store retail data in real time and realize the connection with CRM As a long-term cooperation with Pekon and one of the customers with the widest range of cooperation on digital solutions for new retail stores, Avène fully trusts Pekon’s technology and services. Avène also adopted Pekon Smart Shopping and Pekon Cloud Shop. Among the products, Pekon Cloud Shop helped the brand achieve overall online sales growth during the COVID-19 pandemic.

1. Sophisticated digital management of stores achieves innovation in new retail business scenarios Pekon has implemented sophisticated digital management of stores for Avène through the combination of software and hardware, effectively supporting the efficient operation of front-end business and scenario innovation. At the same time Pekon empowers store private traffic operations and online transactions, helping stores to develop new retail business scenarios and face different market challenges. 2. An exclusive online store for corresponding physical stores is created to realize online transactions and increase store passenger flow Pekon Cloud Store builds an exclusive online store for Avène physical stores, completes product, promotion, and inventory information, and supports store-level customization of various promotional activities. Cloud Store uses rich social fission gameplay in WeChat groups, circle of friends and other channels to help stores greatly increase passenger flow. 3. Shopping guides are empowered to carry out personalized service and private traffic operation. Pekon Smart Shopping has realized multi-channel recruitment and refined operation of members for Avène. Pekon also empowers stores to conduct member tagging and grouping, conduct online return visits, one-to-one communication and other interactive activities. Shopping guides can place orders on behalf of customers, order processing and social fission to improve overall sales performance.