中文
Highlights
Omnichannel customer persona
Develop 360° customer person through integrating data from offline stores, e-commerce platforms and social media, to derive valuable behavioral insights.
Customer Loyalty management
Programmable building blocks for coupon, discount, referral, and loyalty campaigns, to allow personalized management across the entire customer lifecycle.
Fully Automated Design of Customer Purchasing Journey
PEKON SCRM unifies RFM, AIPL and customer tags to identify Moment of Truth (MOT) in marketing. Advanced marketing automation tools powered by a drag-and-drop designer to optimize marketing campaigns.
Real-time Customer Reach and Sales Conversion
With the help of PEKON Smart Shopping and Membership Mini-Programs, a closed customer interaction loop from awareness development, management to conversion and loyalty is formed.
Functions
360° customer persona
Empower Customer 360 and precision marketing through integrating customer data in EC mall app, offline stores and WeChat ecosystems based on OneID mapping
Auto+Manual Customer Tagging and Segementation
Support Auto-tagging based on sales data and customer behavioural data. Increase customer lifetime value through drawing crowd portraits of screened cluster and segmenting consumers with fully user-customisable labels
Personalized loyalty management
A Loyalty Management Module that supports flexible configuration with diverse membership tiers, status, bonus earning formula and reward schemes to help PUIG achieve target marketing with automation.
A Drag-and-Drop Designer
Advanced marketing automation tools powered by a drag-and-drop designer to optimize campaigns based on different customer segments, sequences, and triggers with real-time A/B testing results.
Rich Operation Plan Templates
PEKON SCRM has various marketing campaign templates (e.g. Group Purchasing, Share For Discounts, Super Brand Day, etc.) that can be published with one-click on Tmall Flagship Store and WeChat to increase brand exposure and drive conversions.
Tmall & WeChat Membership Help
With PEKON Membership Help, brands can deliver a seamless, personalized and exclusive user experience for members within both Tmall and WeChat ecosystems (e.g. Send Rewards, Service Appointment, etc.).
WeCOM SA Smart Tool + Membership Mini-Program
Enable a flexible and interlinked public-private domains CRM operation model through leveraging our WeCOM SA Smart Tool and Membership Mini-Programs to engage with clients on a deeper level.
WeCOM-enabled Membership Management
Realize target messaging and communication with standardized brand contents via our WeCOM SA Smart tool.