A high-end chocolate brand under an international luxury brand, it opened its first store in Paris in 2022, and then successively entered Courchevel, France, Singapore and other places. In July 2024, the first exclusive store in China opened in Qiantan Taikoo Li, Shanghai, continuing the brand's high-end positioning and bringing consumers chocolate products integrating classic design elements.

When expanding into the Chinese market, this high-end chocolate brand needs to adapt to cross-border operations and local compliance requirements. Its business involves store management in a multilingual environment, requiring collaboration between Chinese and foreign teams in processes such as ordering, shipping, and receiving. At the same time, it must comply with local regulatory provisions such as product batch and shelf-life management, and support retail scenarios including mobile services for shopping guides and headquarters data management. Therefore, there is an urgent need for a digital management system suitable for multiple scenarios.

1. Provide a multilingual store retail system The store POS uses an iPad-based Chinese version, supporting shopping guides to provide personalized services and checkout with handheld devices; the backend is a web-based English version, facilitating the brand headquarters to complete cross-border ordering, shipping, report export and other operations. Moreover, the system supports batch and shelf-life management, in line with relevant regulations. 2. Provide continuous operation support services After the system goes online, assist in setting up promotional activities, connecting customized functions and daily operation and maintenance to ensure the stable operation of the stores.

It efficiently supports the operation of stores after their launch. The multilingual system has resolved the obstacles in collaboration between cross-border teams and adapted to local compliance requirements. The mobile POS service has improved the service efficiency of shopping guides and the customer experience, while the backend system has helped the headquarters achieve refined management and financial control. Continuous operation support ensures the smooth progress of daily store operations and provides stable technical support for the brand's business expansion in the Chinese market.