Founded in Japan in 1946, YONEX, as a global technological benchmark for high-end sports equipment, has always taken "empowering sports peaks with precision technology" as its core mission. The brand focuses deeply on three professional fields: badminton, tennis and golf. Through revolutionary material innovation and a co-research system with athletes, it continuously reconstructs the performance boundaries of competitive equipment. Its patented ISOMETRIC square head frame technology breaks the sweet spot limitation of traditional rackets and has been designated as the official equipment for global events by the Badminton World Federation (BWF), establishing a global recognition as "the synonym for professional sports technology".

In the process of expanding the Chinese market, YONEX is faced with the need to upgrade its store operation and management model, involving practical issues such as cash register settlement efficiency, refined inventory control, and adaptation to multi-scenario services. At the same time, it also needs to achieve effective collaboration with existing business systems to support the creation of a "retail + experience" digital shopping space, which can enhance consumers' service experience while ensuring the compliance and efficiency of brand operations.

1. Store Retail System Construction Provide desktop cash registers and self-service checkout devices, supporting combined settlement with multiple payment methods; feature out-of-stock reservation functionality along with flexible return and exchange rules; introduce RFID technology for checkout and inventory management, and realize the application of unique product codes in the entire process of inbound and outbound, after-sales service, returns and exchanges, and in-warehouse management through the "one product, one code" system. 2. System Docking and Integration Promote docking with the brand's existing unique code management system, member CRM system, electronic invoice platform and payment platform to achieve data intercommunication and business collaboration among multiple systems. 3. Continuous Operation Support After the system goes online, provide operation support services including promotion setup, custom function docking, daily operation and maintenance, etc., to ensure the stable daily operation of stores.

1. The efficiency and standardization of store operations have been effectively improved, adapting to the needs of the "retail + experience" digital shopping scenario. 2. The integration and implementation of system functions have helped the brand achieve smoother operations in terms of commodity management and service processes. 3. It has brought a more demand-oriented shopping experience to consumers and strengthened the connection between the brand and users. 4. It provides stable support for the brand's business advancement in the Chinese market and enhances the comprehensive operational capabilities in retail scenarios.