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In-depth topic · Digital operations platforms for enterprise brand groups

Digital Operations Platform for Enterprise Brand Groups

Build a dedicated digital operations platform spanning stores, customers, channels and consumer engagement on a foundation of proven products.

PEKON builds dedicated digital operations platforms on proven retail, CRM, B2B ordering and WeChat mini-program products. Each implementation reflects the group’s organization, channel structure, loyalty strategy and service model, with capabilities extended through long-term collaboration as business requirements evolve.
200+brands served
30,000+stores covered
50M+cumulative members across brands served annually

Proven products as the foundation for a dedicated enterprise platform

Enterprise brand groups typically have established channel structures, customer policies and service models of their own. PEKON uses proven products to avoid rebuilding common capabilities, while translating each client's distinctive operating model into a platform that can run reliably and evolve over time.

01

Proven products for core operations

Retail, CRM, B2B and mini-program products cover common requirements validated through live projects.

02

Tailored platform development for business fit

Organization, channel, customer, service and operating rules are implemented in working business processes.

03

Connected roles across the business

The platform supports practical collaboration among headquarters, brands, stores, distributors, service professionals and consumers.

04

Long-term service for continued evolution

After go-live, PEKON continues to support business change, new scenarios and the introduction of intelligent capabilities.

01

A dedicated digital operations platform built on proven products

PEKON uses proven products for common business requirements, then configures, integrates and extends them to address the client’s agreed operating requirements.

Shared retail foundation

Preserving Brand Differences on a Shared Retail Platform

PEKON combines reusable group capabilities with clear brand boundaries across products, pricing, promotions, loyalty, inventory and reporting.

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Multi-brand governance

Multi-Brand Beauty Retail in China: Centralized Governance with Independent Brand Operations

PEKON supports group-level governance while preserving each brand's operating control across customers, merchandise, stores, inventory and business rules.

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02

Retail operations across both owned and partner-operated outlets

Whether a network consists of directly operated stores, franchisees, dealer outlets or other partners, PEKON can build the transaction, merchandise, service and management capabilities around the relationships the brand actually controls.

Product capability

PEKON Smart Retail

Store transactions, merchandise, inventory, promotions, orders and operating data in one retail foundation.

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Growth path

From First Store to Multi-Brand Operations: Retail System Planning in China

Opening a first store, expanding a network and managing multiple brands require different retail system capabilities. This guide helps international brands plan China operations in stages, preserve proven data and processes, and define clear responsibilities between stores, brands and headquarters.

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03

Put enterprise loyalty policies into daily store operations

Customer identity, tiers, points, benefits, assisted selling and engagement models vary widely by brand. Building on PEKON CRM, policies are clarified and tailored capabilities are delivered so that loyalty and customer engagement work in stores, not only in headquarters designs.

Customer platform

PEKON CRM and Loyalty

Capabilities for unified customer profiles, loyalty programs, benefits and ongoing engagement.

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Related reading

Testing CRM OneID: 10 POC Cases for Phone, UnionID and Card Conflicts

A CRM can link several identifiers and still make the wrong membership decision. Phone numbers can be shared or reassigned, WeChat identifiers have specific scopes, and duplicate cards can enter through imports. This guide provides ten proof-of-concept cases for OneID, from registration and phone changes to account merging and correction after new transactions. It defines the evidence to retain, the benefits rules to agree beforehand, and the limits of automatic matching so that a successful demonstration can be judged against a repeatable acceptance baseline.

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Related reading

Reconciling Loyalty Benefits After Returns: POS and CRM Responsibilities

A successful refund does not prove that a loyalty return is complete. Redeemed points may need restoring, newly earned points may need reversing, coupons may be eligible for reinstatement, and tier qualification may change. Using a worked example, this article separates those movements and explains which records the POS, payment service and CRM should own. It also covers partial returns, expired benefits, insufficient points, delayed messages and the acceptance evidence needed to show that a transaction has been reconciled across systems.

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04

Connect ordering, outlet operations and end-customer engagement

A franchise outlet purchases from headquarters while serving end consumers. PEKON connects channel ordering, outlet operations and customer engagement within one operating framework.

Ordering platform

PEKON B2B Ordering and Distribution

Channel ordering, commercial policies, fulfillment and account collaboration.

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Related reading

B2B Ordering Rules: Eight Tests for Rebates, Free Goods and Tiered Pricing

For brands operating distributor networks, a correct order total is only the start. Pricing, promotional free goods, rebate accruals and credit checks must remain traceable when quantities change, deliveries are split or goods are returned. This guide uses one worked example in Chinese yuan to define eight acceptance tests for a B2B ordering rules engine. It explains the expected calculations, evidence to retain and responsibilities to agree across the ordering platform, ERP, warehouse and finance systems.

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Related reading

Reconciling Prepayments, Rebates, Campaign Support and Materials in B2B Ordering

A dealer portal can show several balances while still making month-end reconciliation difficult. Prepayments, rebates, campaign support and materials allowances do not have the same financial meaning, and a single available-balance figure can hide reservations or restricted funds. This article sets out the ledger structure, a worked reconciliation example, return and cancellation rules, and the responsibilities of the B2B platform and ERP. It also provides acceptance tests for duplicate messages, insufficient rebate balances, cross-period adjustments and other situations that determine whether an account can actually be explained.

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05

Extend the platform from transactions to services and experience

The relationship between a brand and its consumers rarely begins and ends at payment. PEKON can bring mini-programs, sales associates, professional service providers and store interactions into the platform, creating continuity across sales, customer service and consumer experience.

Related reading

Beauty Care Service Packages: Acquisition, Upgrades and Repeat Visits

Managing service packages in a beauty care chain involves more than redemption. Trial vouchers support first visits, treatment courses and visit bundles shape subsequent service, and stored value or long-term benefits require ongoing usage records. One visit may combine a treatment, a promotional benefit and a product purchase. Brands must design benefits, execute consistent rules and understand what was sold, where it was used, what remains and what exceptions occurred. Product purchases after treatment still require normal retail payment, inventory and member records. The companion system-selection guide covers appointments, scheduling, redemption, franchising and cutover; this article focuses on acquisition, upgrades, repeat visits and outstanding obligations.

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06

Bring inventory optimization and AI into real operating workflows

PEKON begins with defined scenarios such as replenishment, inventory allocation, performance analysis and task execution. Reliable data, business rules and verifiable workflows keep intelligent capabilities grounded in real operations.

Intelligent inventory

PEKON AI Inventory Optimization

Improve product flow through demand, inventory and replenishment decisions.

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Inventory operations

Sports Retail Inventory: Receiving, Size Availability and Store Transfers

A customer tries on a jacket, but the preferred size is sold out. The system shows stock elsewhere, yet the associate cannot tell whether those units are available, reserved or still in transit. Meanwhile, another store holds slow-moving sizes or last season's colours. This is not simply a shortage. It combines the quality of store operations, visibility by colour and size, the definition of available stock and the process for replenishment or transfer. Inventory management needs to address these layers in order.

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Six product and implementation capabilities for a dedicated enterprise platform

Each product can be deployed independently or combined, adapted and extended by PEKON around the client's operating model, so the platform can support long-term business development.

01

Store retail

Transactions, merchandise, pricing, promotions, inventory and store operations.

02

Loyalty and customer engagement

Capabilities for unified customer profiles, loyalty programs, benefits and ongoing engagement.

03

Distribution and ordering

Ordering policies, fulfillment and business collaboration across distributors, franchisees and outlets.

04

WeChat mini-programs

Cloud stores, customer services and assisted-selling touchpoints connecting online engagement with store operations.

05

Inventory optimization

Better replenishment decisions and product flow using demand, inventory and operating constraints.

06

Intelligent capabilities

Build on established products such as inventory optimization, progressively introducing AI into clearly defined, verifiable operating tasks.

Support the complete operating chain, from group headquarters to the consumer

PEKON carries group policies and brand strategies through to the daily work of consumers, service professionals, stores and channel partners, extending well beyond a technical go-live.

ConsumersIdentity, benefits, engagement and service.
Service professionalsCollaboration among sales associates, store staff and specialist service providers.
StoresTransactions, merchandise, inventory and on-site operations.
Channel partnersOrdering, commercial policies, fulfillment and account activity.
Brand teamsBrand policies, loyalty and customer engagement and business analysis.
Group headquartersShared capabilities, operating governance and a foundation for continued development.
Depth of delivery

Proven products, tailored platform development and long-term service

These projects show how PEKON works from the client's real operating model: proven products establish a reliable foundation, tailored platform development addresses business-specific requirements, and long-term service supports continued evolution after go-live.

HEYE · Franchise and loyalty and customer engagement

Connected B2B and B2C operations across 5,000 outlets

Two mini-programs support complex ordering rules, outlet purchasing, customer points, activities and services, connecting the brand, franchisees and end customers.

Globally recognized paint brand · Dealer retail network

Connecting dealer outlets, painters and consumer services

Retail transaction and operating capabilities for partner-run outlets, with brand-specific services such as professional painter collaboration and consumer colour selection brought into the same digital framework.

Group customer program · Long-term operations

Enterprise loyalty policies operating consistently in stores

CRM-based delivery across customer policies, benefits, assisted selling and engagement touchpoints, with continued support for policy changes and new scenarios throughout the relationship.

Discuss your retail platform with PEKON

Discuss your existing systems, near-term implementation priorities and long-term platform plans with PEKON.