About Mao Geping
Founded in 2000 by master makeup artist Mr. Mao Geping, MAOGEPING has become a leading Chinese beauty brand. Tailored to the facial features, skin type, and skin tone of Eastern women, the brand delivers a range of products and color solutions — with bespoke makeup looks crafted by professional artists for every customer.
The challenge
After 20+ years of growth, Mao Geping had broad online and offline channel coverage, but member systems across channels were never unified. The fragmented experience hurt consumer relationships. The brand wanted to unify member data across all channels and run fine-grained member operations — lifting brand loyalty and stickiness.
The Pekon solution
- Pekon delivered an omnichannel member platform connecting 10+ touchpoints — Tmall, Douyin, WeChat Mall mini-program, Yintai Meow Street, Alipay mini-program, Member Center mini-program, and more — using OneID to make member points and benefits portable across every channel.
- The platform's tag engine, marketing automation, and data insight modules enabled fine-grained member operations, precision marketing, and outcome analysis — improving member-marketing performance over time.
Outcome
- Omnichannel member unification. Online and offline member data fully connected. With OneID, members enjoy consistent points, tiers, and benefits across every channel.
- Personalization at scale. The tag engine and marketing automation power individualized strategies — lifting both efficiency and effectiveness of member operations.
- Data-backed decisions. The insight module supports deep analysis of campaigns and self-serve exploration for business teams — every step of member ops is backed by data.
Frequently Asked Questions
Which channels did Mao Geping unify in its member data?
Via Pekon's omnichannel member platform, Mao Geping unified member data across Tmall, Douyin, WeChat Mall mini-program, Yintai Meow Street, Member Center mini-program, and other platforms and touchpoints — with OneID powering portable points and benefits across every channel.
How does Pekon enable fine-grained member operations for Mao Geping?
The platform's tag engine, marketing automation, and data insight modules support individualized member strategies — precision targeting and outcome analysis ensure every step of member ops is backed by data, lifting both efficiency and effectiveness over time.
