PEKON
Omnichannel Member Data & Loyalty Management

PEKON Omnichannel CRM & Loyalty Platform

Unified Member Profiles · Flexible Benefits · Automated Engagement

Connect store POS, WeChat, and e-commerce channels through APIs, and unify member data with OneID. Support member tagging and segmentation, membership tiers and points, marketing automation, and member analytics.

Customer stories
Beauty & Personal CareLuxuryFashion & ApparelDesigner Toys & CollectiblesBeauty & Personal Care ChainsBranded Food RetailConsumer Electronics
秉坤CRM会员中心产品截图

Core features

会员画像能力 · 交易、行为与运营标签统一沉淀
In detail

OneID & 360° Member Profiles

Connect online and offline channels, including WeChat, store POS, and e-commerce platforms, through APIs to build unified member profiles with OneID.

  • Profile information: Consolidate basic member details such as age and location.
  • Transactions and behavior: Bring together purchase, promotion, return, registration, browsing, favorites, and cart activity data.
  • Interests and preferences: Capture preferences related to product categories, ingredients, usage occasions, and interactions.
  • Lifecycle and value: Use points balances and RFM metrics to assess member lifecycle stages and value.
会员小程序 · 等级权益、消费记录与积分商城
In detail

Member Loyalty Management

Manage membership tiers, tier qualification points, reward points, and benefits within a unified loyalty framework. Configure tier progression and differentiated benefits based on spending, engagement, and campaign rules.

  • Tiers and qualification rules: Configure tier names, upgrades, downgrades, tier retention requirements, and tier qualification point rules.
  • Points earning rules: Configure how members earn reward points by membership tier, product category, product, channel, and campaign.
  • Differentiated benefits: Create benefit packages with tier-based discounts, points multipliers, birthday gifts, and tier upgrade rewards.
  • Points redemption: Enable members to redeem points for products, vouchers, purchase discounts, and prize draw entries, with reminders before points expire.
营销自动化旅程 · 可视化编排触发条件、分支与执行动作
In detail

Marketing Automation Journeys

Visually configure triggers, actions, and branching logic around member lifecycle stages and key behaviors to run ongoing, rule-based member engagement.

  • Visual journey design: Configure triggers, actions, and branching logic using a drag-and-drop interface.
  • Multiple journey types: Support proactively initiated, event-triggered, recurring, and holiday-based engagement journeys.
  • Journey templates: Cover new member welcomes, birthday engagement, inactive member reactivation, and high-value member care.
  • Execution monitoring: Track automation task status and coordinate automated workflows with staff-managed engagement tasks.

More core features

Member Tagging & Segmentation

Configure tags based on member attributes, transactions, and engagement data. Enable business teams to create custom tags and member segments, and combine tags to define target audiences for marketing and service activities.

Marketing Campaigns & Multichannel Engagement

Support birthday rewards, member days, holiday campaigns, sharing incentives, and points redemption. Publish campaigns on WeChat through mobile web pages (H5) and Mini Programs, and coordinate member outreach across SMS, WeCom, and other touchpoints.

WeCom Customer Engagement

Centrally manage member contacts added by sales associates and maintain a consistent tagging framework. Configure welcome messages, broadcast messages, standardized messaging, and brand content. Support customer groups, one-to-one outreach, churn alerts, and automated follow-up tasks.

Related customer stories

毛戈平

Mao Geping

Beauty

对接平台数量10+

Read story

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Frequently Asked Questions

Learn more about PEKON Omnichannel CRM & Loyalty Platform

Yes. PEKON Omnichannel CRM & Loyalty Platform supports integration with major China digital and customer-engagement channels, including Tmall, JD, Douyin, and WeChat. The exact integration scope and available data depend on the platform interfaces, authorization model, and project requirements.

Yes. Existing customer and membership data can be migrated based on the source-system structure and data quality. Migration can include customer profiles, membership tiers, points, and other relevant loyalty information. Data cleansing, deduplication, and identity matching can also be included as part of the migration process.

See how Pekon can help your brand

Whether your brand is preparing to launch, expanding stores, or scaling to group operation, our consultants can provide demos and advice based on your stage.