Covers store POS, member CRM, private-domain sales, inventory turnover, B2B ordering, and business analytics, supporting beauty brands through every stage of growth, from the first store to group operations.
Brand store operations often rely on individual experience, making core processes difficult to standardize. Staff turnover causes operational disruptions, while rapid store expansion can compromise efficiency and brand consistency.
Member data is scattered across POS, Mini Programs, WeChat, Tmall, and Xiaohongshu, making unified profiles and personalized marketing difficult. Without a unified ID system, omnichannel member engagement is harder to implement.
Ordering, replenishment, and transfers often rely on manual coordination, causing stockouts and overstock. As beauty brands expand into skincare services, memberships, stored-value accounts, multi-brand operations, and franchising, traditional retail systems struggle to support growing business complexity.
覆盖门店 POS、CRM 会员、B2B 订货与库存管理的完整零售能力
Covers store checkout, inventory, and end-to-end order management, with multiple payment options and cross-store transfers. Supports beauty-specific scenarios such as stored-value accounts, trial-to-purchase conversion, and sample redemption, while giving HQ real-time visibility into key store metrics.
Built-in OneID unifies omnichannel consumer data with auto-tagging engines based on purchase behavior. Automatically triggers lifecycle-based operations; consumers can self-complete registration, point queries, and benefit redemption via the mini-program.
Frontline consultants access omnichannel purchase history/preferences instantly via WeCom to offer personalized recommendations. Systematizes high-quality service experience, reducing reliance on individual expertise and supporting scalable store operations.
Distributors browse products and submit orders online; system auto-matches discounts/rebate rules. Shipment data pushes directly to store systems for one-click receiving, integrating order, capital, logistics, and inventory flows with full omnichannel traceability.
Real-time integration of store performance, inventory health, and member activity; auto-anomaly detection and alerts. Provides attribution analytics, shifting management from "data viewing" to "data-driven" precision decision-making.
Based on sales, inventory health, and sell-through data, the system provides inventory alerts, smart replenishment suggestions, and cross-store transfer analysis to reduce stockouts, overstocks, and dead stock. Optimizes turnover with new product launches, promotions, and seasonal operations.
Learn more about Beauty
A professional store operation system tailored for cosmetics, skincare, and personal care brands. Centered on core functions like merchandising, POS, inventory, membership, and BA management, it supports daily store sales and HQ operations. Pekon’s Beauty Retail System incorporates beauty-specific scenarios (try-ons, samples, deposits, member ops) and interfaces with ERP, e-commerce, and 3rd-party membership systems to enhance store efficiency and consumer experience.
For single stores, generic POS suffices for basic checkout. However, as brands scale to chain operations, O2O integration, and membership development, basic systems hinder growth. Beauty brands also need to manage members, sales staff, samples, gifts, kits, batch/expiry dates, e-commerce, and department store counters. A specialized system unifies member, product, inventory, and marketing data, coordinating HQ, stores, mini-programs, e-commerce, and counters to provide a unified data foundation for expansion.
Suitable for skincare, makeup, fragrance, high-end beauty chains, and SPA services. Supports multiple store models, including solo-brand flagship, multi-brand collections, and franchise chains. Ideal for brands with over 100 stores requiring synergy with department stores, Tmall, Vipshop, and multi-brand group operations. Both local and international beauty groups are operating stably on the Pekon system.
The following conditions typically indicate the legacy system can no longer meet demands: 1. Fragmented member data preventing unified operations; 2. Lack of real-time data sync among stores, e-commerce, and counters; 3. Manual inventory stats and inefficient cross-store transfers; 4. Store associates relying on personal experience, hindering member asset retention; 5. Repetitive system builds required for new brands/stores/channels. Upgrading is not merely replacing software, but establishing a unified data platform.
Standard retail launches typically take 4-6 weeks, supported by Pekon's dedicated implementation team. Multi-store or multi-system integration projects require longer timelines, contingent upon comprehensive assessments of product data preparation, API integration, store training, and User Acceptance Testing (UAT).
For group enterprises, different brands often have independent teams, membership systems, and operational strategies. Uniform rules disrupt brand ops, while separate systems create data silos. Pekon supports a multi-brand federated architecture, enabling independent operations and data isolation within a single platform while satisfying group-wide unified product catalogs, member hubs, analytics, and permission management. Ideal for multi-brand, multi-division, and multi-channel beauty groups.
Many brands have established store, mini-program, WeCom, and e-commerce presences, but member data remains scattered across systems, causing duplicate profiles, inconsistent benefits, and hard-to-measure marketing ROI. Pekon uses a OneID system to unify member identities across stores, mini-programs, WeCom, Tmall, and Vipshop, centralizing profiles, points, tiers, benefits, and transaction records. It further supports automated operations and precision marketing, delivering true omnichannel member engagement rather than mere data synchronization.
High accuracy alone does not guarantee inventory health. Beyond full-size goods, the beauty industry involves samples, gifts, kits, batch numbers, and expiry dates. Without smart analytics, issues arise such as warehouse stock surpluses, store out-of-stocks, or overstocked near-expiry items. Pekon's inventory system supports batch/expiry management, FIFO, intelligent replenishment, cross-store transfers, and health analytics to optimize stock structures, improve turnover rates, and reduce stockouts and deadstock.
As channels scale, distributor orders, rebates, promotions, and pricing policies become highly complex. Manual management is inefficient and prone to inconsistent execution. Pekon's Dongxiaotong B2B ordering system supports complex rules (tiered discounts, rebate calculations, new product mix, purchase limits), auto-splits orders, and pushes them to ERP for coordinated management across HQ, distributors, and warehouses. It currently supports some clients with monthly channel GMV exceeding 200 million RMB.
Pekon specializes in beauty retail digitalization, serving 200+ brands and 30,000+ stores. Covering international brands, local chains, beauty groups, and skincare chains, we provide an integrated solution incorporating retail POS, CRM, inventory management, department store consignment, B2B ordering, and multi-brand group management. According to Qingyan Intelligence's 2024 market study (covering 472 brands), Pekon's Dianwutong has been ranked #1 in market share for beauty brand store retail systems.
Whether your brand is preparing to launch, expanding stores, or scaling to group operation, our consultants can provide demos and advice based on your stage.