About Perfect Diary
Founded in 2017, Perfect Diary blends Western fashion trends with the facial and skin characteristics of Asian consumers, developing high-quality, design-led, easy-to-use makeup for the new generation — with the ambition of becoming a globally influential Chinese beauty brand.
The challenge
As a fast-rising challenger, Perfect Diary wanted an offline retail experience that is both efficient and welcoming — professional trial-and-consult service in-store, plus the ability to convert each store into a traffic source for the online mall. The brand also expected aggressive offline expansion, demanding a complete digital solution that handles both online and offline orders, manages inventory and member data with precision, and sustains high concurrency.
The Pekon solution
- Pekon designed a new-retail store digitalization stack — Smart Retail System, smart stock-take, omnichannel SCRM — built around the in-store experience. Customers freely try products, pay any way they prefer, and pick up quickly across a wide scenario coverage.
- Scan-to-join flows feed both the Perfect Diary public account and online mall, accumulating scale traffic.
- Back-of-house: inventory, picking, and stock-take all run on a high-efficiency digital workflow; front-of-house transaction processing and promotion rules auto-configure.
Outcome
Perfect Diary opened 200+ stores in just 20 months across tier-1 through tier-5 cities — delivering a standardized in-store service that reset the bar for offline beauty retail. Customer in-store experience was reinvented and an entirely new retail format opened up. Store operations are deeply digital: members, inventory, and orders are all managed with efficiency.
Frequently Asked Questions
How does Pekon support Perfect Diary's rapid offline expansion?
The full new-retail stack — Smart Retail System, smart stock-take, omnichannel SCRM — gave Perfect Diary the operational backbone to open 200+ stores in 20 months across tier-1 through tier-5 cities, all with standardized service and the same digital ops backend.
How does the in-store experience differ at Perfect Diary?
Customers freely try products in-store, pay any way they prefer, and pick up quickly. Scan-to-join flows feed both the brand's public account and online mall, accumulating scale traffic. Back-of-house picking, inventory, and stock-take all run on a high-efficiency digital workflow.
How does the system handle high concurrency during campaigns?
Promotion rules auto-configure at the front-end, and the system scales horizontally to handle high concurrent transactions. Member, inventory, and order data stay consistent across high-volume periods.
