About 52TOYS
Founded in 2015, 52TOYS lives by the slogan "Play Something Fun" and the mission to "make life a little more fun" — building toward the ambition of becoming a great global toy company. The brand wanted an offline retail experience that balances efficiency and comfort, and aggressive store expansion.
The challenge
52TOYS needed a complete digital stack to handle offline store orders, manage inventory and customer data with precision, sustain high concurrency, and complete an architectural upgrade — all in support of rapid expansion and high-efficiency operations.
The Pekon solution
- Smart-vending inventory control with live monitoring and intelligent replenishment; full store-ops capabilities — products, members, promotions, stock, store admin, and analytics.
- Smart stock-take with open-count, blind-count, and task-count modes; results auto-uploaded.
- Open API integration with Kingdee ERP, the e-invoice system, and the brand's own CRM.
Outcome
52TOYS gained a scalable retail OS that supports rapid offline expansion while keeping inventory and customer data clean. The store ops are fully digital — high concurrency, precision inventory, and tight integration with the brand's core back-office systems.
Frequently Asked Questions
How does Pekon support 52TOYS's vending-machine management?
The Pekon Smart Retail System monitors stock levels at each vending machine in real time. When inventory falls below a configurable threshold, the system auto-triggers a smart replenishment alert — making it efficient to manage dispersed unmanned retail terminals.
How does the smart stock-take feature improve 52TOYS operations?
Pekon supports open-count, blind-count, and task-count modes. Results auto-upload — no manual entry. Stores plan and execute stock-takes far more efficiently and produce far more accurate inventory data.
Which existing systems are integrated with Pekon at 52TOYS?
Through open APIs, Pekon is integrated with Kingdee ERP, the e-invoicing system, and 52TOYS's own CRM — keeping product, order, and member data flowing across systems in real time and eliminating duplicate entry.
