秉坤PEKON
秉坤 PEKON
Request a demo中文 / Chinese
Beauty & Personal Care

Estée Lauder × Pekon

Powering retail operations across all brand stores in the group.

About Estée Lauder

Founded in 1946, The Estée Lauder Companies is one of the world's largest skincare, makeup, and fragrance houses, with 25+ brands. In China the group runs 12 brands across nearly 900 offline stores. Long positioning itself as a "digital-first" company, ELC began pushing systematic digital transformation early — across strategy, process, and customer experience.

The challenge

As business expanded and channels multiplied, ELC's incumbent systems struggled to support the fine-grained operations of such a large retail network:

  1. Limited promotion power. The legacy POS supported only basic mechanics — unable to drive ELC's complex, high-frequency campaigns; member-benefits configuration lacked flexibility.
  2. Delayed data sync. POS and CRM relied on next-day batch sync. Inventory visibility across thousands of SKUs was poor; HQ decisions were made on "yesterday's data."
  3. Inefficient BA workflows. Front-line BAs manually entered large volumes of online-channel orders; fixed POS terminals could not support mobile-service scenarios.
  4. No offline resilience. Unstable networks broke checkout — interrupting store operations.
  5. System islands. POS, mini-program, CRM, and ERP weren't connected. Data couldn't form a closed business loop, blocking omnichannel decisions.

The Pekon solution

  1. Unified omnichannel system integration. Connected POS, mini-program, CRM, and ERP. Data flows freely; SKU, inventory, member, and order share one truth.
  2. Real-time sync. Upgraded from next-day to real-time data sync between POS and CRM. HQ sees inventory and sales now, not tomorrow.
  3. Advanced promotion engine. Native support for complex multi-condition, multi-tier promotions; member-benefit rules configurable per campaign.
  4. Multi-device POS. PC, iPad, and iPhone all support checkout — BAs serve customers anywhere on the floor, not just at the counter.
  5. Offline-resilient checkout. Stores keep selling through network interruptions; transactions backfill automatically when connectivity returns.

Outcome

  1. Unified platform managing 12 brands across nearly 900 stores from a single system.
  2. Data sync from daily batch to real time — HQ inventory visibility and decisions caught up to ops.
  3. Full ERP + stock-take + e-invoice + payment integration — closed-loop omnichannel data.
  4. Self-checkout and mobile POS support varied service scenarios with materially higher BA efficiency.

Frequently Asked Questions

How does Pekon support 12 ELC brands on one platform without data confusion?

The Pekon Smart Retail System supports per-brand isolation: each brand's products, promotions, and member rules are configured independently, while group-level reporting still rolls up across brands. One platform, brand-level autonomy, and group-level visibility — all at once.

Can the system support ELC's complex promotion mechanics?

Yes. The intelligent promotion engine handles combinations of discount, gift-with-purchase, bundle, point-redemption, and other rules. Promotions calculate automatically — BAs don't need to manually reconcile — supporting fast checkout during high-frequency campaigns.

How is real-time data sync ensured with ELC's existing CRM and ERP?

Pekon connects to third-party CRM and ERP in real time. Data sync upgraded from next-day batch to live distribution — store sales, inventory, and member data flow immediately to surrounding systems, giving management real-time decisions.