About Florasis
Founded in Hangzhou, China in 2017, Florasis ("Hua Xi Zi") is built on the philosophy of "Oriental makeup, nourished by flowers" — drawing on millennia of Chinese herbal beauty wisdom and using floral essences and botanical extracts as core ingredients in skincare-grade makeup designed for Eastern complexions.
The challenge
As a rising challenger brand, Florasis wanted to build a super-flagship store that converts foot traffic from passive sitting-and-selling to active, immersive experience. The brand envisioned a "futuristic flagship" that delivers a differentiated in-store moment, drives traffic between online and offline channels, and broadens the reasons consumers walk in.
The Pekon solution
- Pekon delivered the digital backbone for Florasis's first global offline experience store — an art-museum-style interaction space. Customers freely try products in-store, then join the Florasis mini-program to place an order and pay, choosing between fast in-store pickup and warehouse-direct home delivery.
- End-to-end "one item, one code" tracking — every receipt, return, ship-out, stock-take, transfer, and move event is bound to a unique product code.
Outcome
Florasis became one of the first beauty brands to achieve unique-code traceability across the entire goods lifecycle — deepening the sensory experience for shoppers while giving the brand a compliance-ready operating model. The flagship is materially more efficient to manage, foot traffic is up, and the brand has expanded the situations in which a consumer chooses to walk in.
Frequently Asked Questions
What digital solution did Pekon provide for Florasis's flagship?
Pekon delivered the full digital backbone for Florasis's first global offline experience store — including mini-program join + order + pay flows, fast in-store pickup or warehouse-direct delivery, and unique-code tracking across receiving, returns, ship-out, stock-take, transfer, and move events.
What did unique-code lifecycle tracking unlock for Florasis?
End-to-end unique-code traceability made Florasis one of the first beauty brands to achieve full lifecycle product tracking. Beyond a smoother flagship experience, the brand gained a strong compliance moat — anti-grey-market and anti-leakage built in.
How does the Pekon stack drive cross-channel traffic for Florasis?
In-store shoppers join membership and place orders via the Florasis mini-program, with the option to pick up in-store or ship to home — converting offline traffic into online private-domain users. Online traffic in turn drives store visits, forming a true cross-channel loop.
