About L'Oréal
L'Oréal is the world's #1 beauty company, with continuous scientific innovation since its founding in 1907. As early as 2013 the group committed to "Sharing Beauty With All" sustainability principles. In 2021 L'Oréal China designated May 5 as "Beautiful Consumption Day" and opened its global flagship on Shanghai's Nanjing Road — aiming to introduce innovative smart hardware, deliver an experiential and participatory consumer experience, and amplify the brand's sustainability narrative.
The challenge
As a CPG industry leader, L'Oréal has long championed green lifestyles and green consumption. The brand needed to bring innovative smart hardware to its global flagship store — combining sustainability with digital marketing to boost empty-bottle recycling efficiency, drive product repeat purchase, and deliver a win-win-win across consumer experience, brand marketing, and social impact.
The Pekon solution
Pekon built the "Love Empty Bottle" smart recycling solution for L'Oréal — combining smart hardware and supporting software for a digital, intelligent recycling flow. Sustainability and digital marketing are linked end-to-end: product discounts and interactive experiences encourage consumers to participate in recycling and repeat-purchase the brand's products. The system was custom-deployed for L'Oréal's global flagship store.
Outcome
L'Oréal's flagship now offers an experiential recycling station that has lifted empty-bottle return rates, driven repeat-purchase via coupon redemption, and amplified the brand's sustainability story among consumers visiting the Nanjing Road location.
Frequently Asked Questions
How does the Love Empty Bottle smart recycling solution work?
When a consumer drops an empty bottle into the smart recycling device, the system uses AI to identify the SKU in real time and immediately issues a corresponding discount voucher — then guides the consumer to the brand's online mall for a repeat purchase. The device supports self-service drop-off and one-tap mail-back.
How does the Pekon solution combine recycling with brand marketing?
Pekon ties recycling to digital marketing via the smart coupon issuance flow. The recycling scan links directly to the brand's online mall, reinforcing brand identity and engagement and converting sustainable behavior into repeat-purchase momentum — a true win-win for consumer, brand, and society.
How does the solution support L'Oréal's private-domain operations?
Pekon's data service captures actual product-usage signals, auto-generates consumer tags and reports, and integrates with L'Oréal's CRM. Recycling-behavior data feeds marketing campaigns for sharper targeting and follow-up.
