A single character franchise can span blind boxes, plush toys and keychains. Growth in total franchise sales may coexist with shortages of some items and surplus stock of others. Merchandising teams need to see which individual products are selling quickly, how long current stock will last and when existing orders are due to arrive.
Reviewing sales by intellectual-property franchise (IP) shows overall performance; replenishment decisions belong at individual product and store level. Strong franchise sales do not mean every item needs a larger order.
Use franchise sales to identify products that need attention
Total franchise revenue shows its overall contribution. Category, series and SKU detail reveal specific demand. For replenishment, review which products continue to sell, which stores are out of stock and which items still have substantial stock available.
Strong plush sales within a franchise may be concentrated in one size. A blind-box series may have steady total sales while some product variants are slowing. Ordering uniformly at franchise or category level can direct additional stock to items that already have enough.
Account for selling conditions as well. Separate promotional volume from ordinary sales. Recent sales of a persistently unavailable item may be low because customers could not buy it. Use this context to estimate future demand rather than relying only on sales rankings.
For full-box and individual-unit sales, review quantities using the product's actual unit relationships, while retaining actual transaction values. Quantities inform demand; transaction amounts and discounts explain the selling conditions.
Calculate the gap using saleable stock and timely inbound deliveries
Once the relevant products are identified, review saleable inventory and inbound delivery arrangements at each store. Two stores with similar recent sales can still require different replenishment quantities.
This hypothetical example concerns the same keychain. Based on sales and supply lead time, the merchandising team estimates total demand of 20 units for each store over the next supply cycle.
| Store | Total demand | Current saleable stock | Inbound stock arriving in time | Replenishment gap |
|---|---|---|---|---|
| A | 20 | 6 | 8 | 6 |
| B | 20 | 15 | 0 | 5 |
Store A holds less stock but already has eight units on the way, leaving a gap of six rather than requiring another 20. Store B still has 15 saleable units but needs five more to cover the estimated demand. The gap is total demand less saleable stock and inbound units that will arrive in time.
Match inbound stock to the demand period. A shipment arriving after an event cannot cover demand during that event. Items awaiting inspection or already reserved and unavailable for these sales should also be excluded from saleable stock.
The table illustrates the calculation method. Merchandising staff must confirm total demand and final order quantities against actual business conditions.
Use PEKON retail records to support replenishment decisions
PEKON's retail solution for collectible toy brands supports product organisation by franchise and series, alongside related sales, store and channel data. Product-unit and inventory relationships help teams move from overall franchise performance to the store–product combinations that need replenishment.
The PEKON Smart Retail System provides sales and inventory business records. Merchandising staff use these to review sales changes and saleable quantities, then confirm the gap using supply and inbound information. Access to and linkage of inbound data across systems depend on the actual interfaces and project scope.
After calculating the gap, confirm the final quantity against warehouse availability, full-box requirements and delivery arrangements. Where supply is limited, the merchandising team sets priorities. Temporary store events or changed demand should be supported by a recorded basis for adjustment.
Review overall sales by franchise, then replenish by individual product and store so that inventory investment reflects actual demand. To discuss collectible toy product structures, store inventory and replenishment workflows, contact PEKON.