Announcement of PEKON and Selatan Group Strategic Partnership, Launching an Integrated New Retail Solution for Southeast Asia

Shanghai-based retail technology company PEKON has signed a strategic partnership agreement with Selatan Technology Resources Sdn Bhd (Selatan Group), a Malaysia-based consulting firm. The two companies will join forces to deliver an Integrated New Retail Solution covering Malaysia, Singapore, the Philippines, and Indonesia, bringing together robust new retail capabilities to enable customers across the region to connect seamlessly from online to offline.

Founded in 1997, Selatan Group brings nearly 30 years of ERP and digital transformation experience, and has served 150+ businesses in Malaysia as a long-standing SAP Business One partner.

The joint solution combines PEKON's new retail and CRM product capabilities with Selatan Group's strengths in ERP integration, local compliance, and customer service — supporting both international brands entering Southeast Asia and local retailers modernizing their operations.

“Retail digitalization has no borders, but it always takes a local partner to make it work and sustain on the ground,” said Yang Gang, Founder of PEKON. “This joint solution with Selatan Group marks a significant milestone of PEKON's commitment to expand into Southeast Asia.”